Chapters

SEO Tutorial

Tools for Keyword Research

1. Google Keyword Planner

A free tool by Google Ads to discover new keywords and analyze search volumes, competition, and cost-per-click (CPC).

  • Best For: Beginners and PPC campaigns.
  • Example: Search for “fitness tips” to find related keywords like “workout plans for beginners.”

2. SEMrush

A versatile tool offering keyword research, SEO audits, and competitor analysis.

  • Key Features: Keyword Magic Tool, SERP analysis, and position tracking.
  • Best For: Identifying both organic and paid keyword strategies.
  • Example: Uncover trending keywords in niches like “sustainable fashion.”

3. Moz Keyword Explorer

An intuitive tool that provides keyword suggestions, search volume, and difficulty scores.

  • Key Features: Organic CTR and Priority Score to identify valuable keywords.
  • Best For: Beginners and mid-level SEO professionals.
  • Example: Use to find long-tail keywords like “best electric cars under $30,000.”

4. Google Trends

Tracks keyword popularity over time, locations, and related topics.

  • Key Features: Seasonal trends and comparisons between keywords.
  • Best For: Identifying trending topics and audience interests.
  • Example: Compare “AI tools” vs “Machine learning tools” to see which is trending.

Tools for Keyword Research

1. Google Keyword Planner

A free tool by Google Ads to discover new keywords and analyze search volumes, competition, and cost-per-click (CPC).

  • Best For: Beginners and PPC campaigns.
  • Example: Search for “fitness tips” to find related keywords like “workout plans for beginners.”

2. SEMrush

A versatile tool offering keyword research, SEO audits, and competitor analysis.

  • Key Features: Keyword Magic Tool, SERP analysis, and position tracking.
  • Best For: Identifying both organic and paid keyword strategies.
  • Example: Uncover trending keywords in niches like “sustainable fashion.”

3. Moz Keyword Explorer

An intuitive tool that provides keyword suggestions, search volume, and difficulty scores.

  • Key Features: Organic CTR and Priority Score to identify valuable keywords.
  • Best For: Beginners and mid-level SEO professionals.
  • Example: Use to find long-tail keywords like “best electric cars under $30,000.”

4. Google Trends

Tracks keyword popularity over time, locations, and related topics.

  • Key Features: Seasonal trends and comparisons between keywords.
  • Best For: Identifying trending topics and audience interests.
  • Example: Compare “AI tools” vs “Machine learning tools” to see which is trending.