Digital Marketing Internship – Assessment

Welcome to this short and simple quiz designed just for you. It’s not a test of how much you know – it’s just a quick way for us to understand your basic knowledge of digital marketing.

📝 Just a few things before you begin:

• Be honest – this helps us know where you stand.
• No pressure – it’s not about perfection.
• Take your time – there’s no timer.
• Have fun and do your best!

Good luck! 🚀

Your Email:

Which of the following is an example of on-page SEO?
Creating backlinks from other sites
Using proper header tags (H1, H2, etc.)
Posting on social media
Running Google Ads

Which metric indicates how many people left your site after viewing only one page?
Exit Rate
Click-Through Rate
Bounce Rate
Conversion Rate

Which is a free tool by Google to check site performance?
Google AdWords
Google Analytics
Google Search Console
Google My Business

What does CTR stand for in digital marketing?
Cost to Revenue
Click Through Rate
Customer Target Reach
Conversion Time Ratio

Which of the following is NOT a digital marketing channel?
Email marketing
TV commercials
Search engine optimization
Social media

Which Google update focused on mobile responsiveness?
Panda
Penguin
Hummingbird
Mobilegeddon

Which of the following is important for local SEO?
Canonical tags
Alt tags
NAP (Name, Address, Phone number)
Backlinks from forums

Which type of content is most shareable on social media?
Press releases
Company policies
Infographics and videos
Annual reports

Which is a key goal of content marketing?
Increasing bounce rate
Getting backlinks
Filling page space
Keyword stuffing

What does the AIDA model stand for in marketing?
Awareness, Interest, Desire, Action
Attract, Identify, Deliver, Analyze
Attention, Influence, Drive, Achieve
Act, Invest, Design, Advertise